For generations, cosmetics have been an essential component of human civilization, fulfilling functions that span from enhancing appearance to holding cultural and religious importance. Cosmetics have changed dramatically from ancient civilizations to modern ones, reflecting shifts in philosophies, fashions, and scientific discoveries. Cosmetics had a great deal of cultural and religious significance in ancient Egypt. Kohl was used by both sexes to draw outlines around their eyes in an attempt to fend off evil spirits and shield against eye disorders. In addition, Egyptian lipstick was made of a blend of red ochre and animal fat, which represented their social standing and general well-being. Because they might enhance one's appearance, cosmetics were also prized by the ancient Greeks and Romans. In these countries, women frequently put their health at serious danger in order to obtain a light complexion by using white lead powder. They also utilized soot or charcoal for eye cosmetics and crushed berries or other natural dyes for lip color. Let's go back to the Elizabethan period in Europe, when both men and women made extensive use of cosmetics. Famously, Queen Elizabeth I believed that wearing dazzling white cosmetics based on lead would keep her appearance fresh. In the royal court, men also employed makeup to improve their appearance, such as rouge and powders. Cosmetics saw tremendous progress in the 20th century, coinciding with the emergence of well-known companies like Estée Lauder and Max Factor. The "flapper" look, which was popularized in the 1920s and was defined by daring cosmetic choices like black lipstick and deeply lined eyes, came into fashion. The debut of Maybelline's first mascara during this time period also revolutionized the application of eye makeup. A wave of innovation in cosmetics was seen in the second half of the 20th century, when foundation shades for a wide variety of skin tones were introduced and blush, eye shadow palettes, and lip glosses became widely available. A more understated approach to makeup emerged in the 1990s when the "no-makeup" style gained traction. Social media sites like YouTube and Instagram have revolutionized the cosmetics industry in the twenty-first century. Influencers and beauty experts present a diverse range of makeup methods and products, setting trends and influencing the tastes of their audience. More focus is now being placed on different hue ranges and representation in cosmetic advertising as a result of the rise of inclusive beauty. For people of both genders, cosmetics still play a critical role in enhancing self-expression and confidence today. With so many possibilities, from high-end brands to reasonably priced drugstore buys, people may play around with makeup to suit their own personalities and fashion senses. One thing about the beauty business that never goes away is its transforming ability in making people feel like their best selves.
